Key Takeaways
- 2024 is arguably a pivotal 12 months for AI, with main firms absolutely embracing the rising know-how.
- Apple has entered the fray with its Apple Intelligence suite of AI options, however not each addition has impressed me.
- iOS 18.1’s Clear Up, nonetheless, is the primary AI software that has actually impacted my workflow.
In some ways, 2024 will go down as a pivotal 12 months for all-things artificial intelligence. Nearly each main tech firm underneath the solar is at present using the AI hype prepare, together with Google, Microsoft, Meta, Samsung, and so many others. Most not too long ago, we have seen Apple make its huge AI debut, closely advertising its new generative applied sciences underneath the banner of Apple Intelligence.
Apple’s AI endeavors are multipronged, with new options slated to roll out over the course of a number of months. The truth is, some Apple Intelligence functionalities might not arrive until spring 2025. That being mentioned, the corporate has launched its first set of AI goodies to the general public within the type of iOS 18.1, iPadOS 18.1, and macOS 15.1 Sequoia.
Admittedly, I have not been all that impressed by most of those early Apple Intelligence options. Writing instruments, which let you rewrite, proofread, and summarize textual content, do not stand out in a post-Grammarly world. The pure and conversational Siri replace is good to have, however it’s a case of Apple merely taking part in catch up within the digital assistant area. As for the improved pure language search and Reminiscences options, they sound compelling on the floor, however I am too busy acclimating myself with iOS 18’s radical Photos app redesign to really discover or care.
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Undoubtedly, iOS 18.1’s killer app is Clear Up
Apple / Pocket-lint
If there’s one single Apple Intelligence function that I have been genuinely having fun with so far, it is the corporate’s new Clean Up software. Briefly, Clear Up permits you to circle or scribble over high of photos in your digital camera roll, to take away undesirable background parts and distractions. The function additionally works effectively as a powered-up spot repair software, which makes it straightforward to erase blemishes or different photographic imperfections.
As somebody who usually struggles to compose the proper shot, Clear Up is a real productiveness boon. My day by day workflow usually entails taking pictures of smartphones and different client tech merchandise, and Clear Up’s means to take away micro-scratches, fingerprints, and pesky mud particles is game-changing. In fact, it has at all times been attainable to edit out these kinds of imperfections with photo editing software, however it’s the benefit of use right here that makes all of the distinction.
As somebody who usually struggles to compose the proper shot, Clear Up is a real productiveness boon.
Clear Up’s means to take away undesirable background parts from my picture library is equally helpful. I’ve a big again catalog of photos with comparatively effectively composed foreground parts, sabotaged by background litter that detracts from the general picture. I’ve since synced these photos up with my iPhone, and breathed new life into them with the magic of generative erase and fill.

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Clear Up is much from novel, however that does not take away from its utility
I am simply glad Magic Eraser is lastly obtainable (natively) on iPhone
In fact, very similar to with the remainder of these first-wave Apple Intelligence options, Clear Up is not revolutionary — Google launched an analogous function referred to as Magic Eraser again in 2021, and even introduced the tech to the iPhone via a Google Photos update in 2023. Fairly, it is the friction-free, native expertise of Clear Up that makes it a pleasure to make use of on my iPhone.
Even when the thought is not precisely unique, Apple’s resolution to deliver a generative erase software to its handsets is a utilitarian alternative I can get behind, AI-driven or in any other case. I am removed from satisfied that AI is the kind of paradigm-shifting know-how that the trade’s giants need us to consider it’s. For my part, a lot of the consumer-facing AI instruments at present on provide fall squarely into social gathering gimmick territory.
Even when the thought is not precisely unique, Apple’s resolution to deliver a generative erase software to its handsets is a utilitarian alternative I can get behind, AI-driven or in any other case.
In my estimation, Clear Up is at present the one huge exception — it leverages AI in a manner that genuinely improves my workflow, and makes an in any other case time-consuming process one thing that takes mere seconds to carry out. Google hit the nail on the AI head when it launched Magic Eraser, and I am glad that iPhones have now adopted the function: higher late than by no means, as they are saying.

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