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5 issues the iPhone 17 must need to succeed

Key Takeaways

  • The iPhone 17 ought to add a better refresh price ProMotion show.
  • Apple also needs to supply brighter, extra vibrant coloration choices for the iPhone 17.
  • The brand new cellphone’s battery also needs to be improved.



With the iPhone 16 and 16 Pro firmly within the rearview mirror (and nonetheless awaiting their Apple Intelligence improve), there’s time to start out studying the tea leaves as to the place Apple will go subsequent with its star product. The iPhone 17 ought to meaningfully enhance on the iPhone 16 launched this 12 months, should not it?

At this level within the smartphone’s life, it is possibly unsuitable to anticipate Apple to dramatically reinvent the smartphone. There’ll at all times be a display screen, and apps, and a number of cameras to play with. However based mostly on the recent sluggish sales performance of the corporate’s smartphone, it does appear to be one thing must be performed to maintain prospects . Retaining what’s already leaked out about Apple’s subsequent iPhone in thoughts, here is the perfect enhancements the corporate ought to add to the iPhone 17 to make it stand out.

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It is time to convey easy scrolling and an always-on display screen to the bottom iPhone

iPhone 14 Pro display with AOD


The professional variations of Apple’s iPhone have had easy, high-refresh price shows for years. Apple first launched it is 120Hz ProMotion show on the iPhone 13 Pro, and allowed the show to be “always-on” (shifting to a low refresh price to preserve battery whereas nonetheless displaying info on the display screen) on the iPhone 14 Pro.

Earlier than then, all iPhones had 60Hz shows, and since then, the bottom iPhone and iPhone Plus fashions have nonetheless had 60Hz shows. Until you’re feeling the sleek swiping and extra life like animations of a 120Hz iPhone for your self, you probably will not discover a distinction between a ProMotion and non-ProMotion show side-by-side.


Apple has already performed job of optimizing its software program for 60Hz. However there are advantages, just like the always-on show, that may make an iPhone 17 with a ProMotion show extra usable, too. StandBy Mode is feasible on all of Apple’s present iPhones, nevertheless it solely works to its fullest extent on an iPhone with a ProMotion show that may show the time, climate, and different info all-day moderately than while you wake the display screen. Reports suggest Apple might give all of the iPhone 17s its ProMotion show.

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2 Extra vivid and saturated coloration choices

The iPhone has settled for uninteresting, metallic colours for too lengthy

The back of the ultramarine iPhone 16

Within the decades-long pursuit of making minimalist, refined {hardware} design, Apple has deserted a way of enjoyable and persona. You continue to see it in animations and small particulars of the corporate’s merchandise (that the bezels of your cellphone seem to bulge as you modify the amount in iOS 18 is a latest instance), however the exterior of the corporate’s merchandise is decidedly buttoned up. Nowhere is that blandness extra obvious than within the firm’s colours. Practically each Apple product options uninteresting, pastel variations of brighter, extra fascinating colours. They usually look extra just like the metallic they’re partially constructed from than any adjective Apple makes use of to explain them, and that should change.


Practically each Apple product options uninteresting, pastel variations of brighter, extra fascinating colours.

These are units which are virtually glued to most individuals’s fingers. They need to be an expression of their sense of fashion, not be ruled by Apple’s environment friendly manufacturing practices. The iPhone 16, which options an ultramarine blue, vivid pink, and greenish Teal, is a step in the suitable path. If we’re not returning to the deeply saturated coloration choices of the iPhone 12, then the iPhone 17 ought to a minimum of sustain the pattern Apple began with the iPhone 16. Let’s get a crimson or yellow cellphone once more!

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3 A bigger, extra environment friendly battery

Smartphones ought to final for a number of days on a single cost

A selection of spread out parts from the iPhone 16.

iFixit / Pocket-lint


Battery life has been constant on the iPhone, nevertheless it hasn’t radically improved in a very long time. Your cellphone lasts “all-day,” which interprets to a full day and a few change with regular use, and longer in case you solely take a look at your cellphone to examine the time (the corporate measuring battery life in video playback solely makes issues extra complicated). The truth that Apple might be so constant given all the brand new issues iPhones are anticipated to do is commendable in its personal means, nevertheless it’s time for issues to alter. Google and Samsung telephones are in a position to get multi-day battery life largely by software program optimization. Apple’s Low Battery Mode can get you out of some scrapes, nevertheless it would not evaluate to the Extreme Battery Saver possibility on Pixels.


Battery efficiency on the iPhone 17 must be higher, both by rising the dimensions of the battery within the cellphone itself or higher optimizing iOS to stretch how lengthy the cellphone can be utilized. On some degree, any firm goes to be restricted by battery chemistry, but when Apple is leaning in direction of useful enhancements to the iPhone moderately than aesthetic ones, battery life must be excessive on the listing. The corporate is reportedly exploring building its own batteries and is at present utilizing a new kind of adhesive that makes batteries simpler to take away and change, however how these modifications might translate to the battery lifetime of the iPhone down the highway stays to be seen.

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4 An expanded function for Digicam Management

New buttons open all types of potentialities

The iPhone 16's Camera Control button


The jury remains to be out on whether or not the iPhone 16’s Digicam Management button is a significant new enter technique for the iPhone. One factor that has develop into clear is that it feels good to make use of, and Apple has plans to increase it with software program updates (the corporate is including a two-step shutter in some unspecified time in the future sooner or later). The benefit of Digicam Management just isn’t solely you can press it at a number of ranges of stress, nevertheless it’s additionally a contact floor in its personal proper. Which begs the query: What if Digicam Management did not simply management the digital camera?

Digicam Management might be set in Settings to open the Digicam app with one or two presses or launch different apps that use your iPhone’s cameras.


The iPhone already ships with a multi-functional enter within the Action Button, however Digicam Management completely feels able to doing extra. Apple plans on utilizing it as a visible enter for Apple Intelligence, nevertheless it might simply as simply develop into a scroll wheel for interacting along with your iPhone with out having to the touch the display screen. Smartphones have featured scroll wheels and these sorts of contact surfaces earlier than. The Asus Zenfone 9 featured an identical button that might be used to scroll the cellphone, and the location of Digicam Management, which is a bit of too far up while you maintain your cellphone horizontally, however far more comfy while you maintain the cellphone vertically, would match excellent. The iPhone 17 ought to increase the function of Digicam Management to make it extra integral to how you employ your cellphone.

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5 A brand new concept aside from making the iPhone thinner

The iPhone would not must visibly change so long as it functionally improves


A rumor dominating the present crop of iPhone 17 leaks is the concept Apple is planning on retiring the iPhone Plus (the spot within the lineup beforehand held by the iPhone mini) and changing it with a new slimmer iPhone 17. This new cellphone would characteristic a redesigned digital camera bump, and would possibly even draw inspiration from the dramatically thinner M4 iPad Pro Apple launched in 2024. I perceive the will for an iPhone that appears dramatically totally different from those that got here earlier than, and I’ve usually been fascinated by how a lot Google modifications the design of the Pixel between yearly releases. A thinner cellphone is not actually sensible, although. It will depart much less room for a battery, and require all types of different modifications to make the cellphone work.

A thinner cellphone is not actually sensible, although.


Apple could be higher served making an iPhone 17 Plus that works higher than a wholly new iPhone 17 “Slim” or “Air” that appears totally different. Modifications must be pushed by some tangible profit first moderately than anything. iPhones aren’t actually that heavy or thick anyway, until you are utilizing an iPhone Professional Max. This recreation of creating issues thinner in an effort to make them thicker, with an extended battery life would not must be performed anymore. It isn’t novel, and it would not result in a greater cellphone.

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The iPhone 17 must be higher, not totally different

If there’s one rule Apple follows, it is that it avoids leaping into something with two ft first. Modifications come slowly if they arrive in any respect, and are available lengthy after individuals have requested for them. I am not anticipating the iPhone 17 to be a reinvention of the smartphone. I simply hope that if it’ll really feel incremental, the modifications do make the cellphone higher. It’s totally straightforward for Apple to relaxation on its laurels, however making the display screen smoother or battery life longer, whereas not as thrilling as a redesign, would make everybody blissful.


iphone 16

Apple iPhone 16

This 12 months’s iPhone 16 line blurs the road between the “Professional” and the base-level iPhone by providing a brand new digital camera button and the Motion Button, alongside the A18 chip.

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